John Wilks

Partner

Emailjohn.wilks@akd.partners

Call+44 (0)7796 158 896

London

About

John Wilks has extensive experience in a range of domestic and international intellectual property issues, advertising and marketing law, breach of confidence and data protection work.

While he has acted for a broad range of clients, John's practice has a particular focus on the media, sport and entertainment and consumer goods, food and retail sectors. He has acted for national broadcasters and newspaper publishers, major sports leagues, and a number of well-known consumer brands.

John s advertising work includes campaign clearance, litigation, regulator complaints work, international prize promotions, and direct marketing campaigns.

He has also advised widely on domain name issues, including re the gTLD programme, and what this important development means for brand owners. He has also advised clients on acquisition of version 4 IP addresses.

Areas of FocusIntellectual Property Trademark and Copyright Litigation Trademark and Copyright Counseling, Strategy, Enforcement and Prosecution Advertising, Marketing and Promotions

Professional QualificationsSolicitor of the Senior Courts of England and Wales

EXPERIENCE

Representing the Premier League on its market-leading anti-piracy programme, including managing a large number of copyright infringement proceedings, taking action against the streaming piracy ecosystem, advising on copyright policy developments, and co-ordinating international copyright enforcement in various territories.
Representing one of the world’s largest motor manufacturers on a series of trade mark acquisitions and on global trade mark registration programmes.
Advising a UK copyright collecting society on all aspects of its copyright strategy, including on licensing, enforcement, and Copyright Tribunal regulation.
Acting for Football Dataco Limited and others in relation to various proceedings relating to copyright and database rights in football fixtures and data (High Court, Court of Appeal, CJEU).
Acting for a global motor manufacturer in successful UK High Court proceedings, and in the Court of Appeal, making new law on parallel import trade mark infringement.
Advising a major international theme park and tourist attractions brand on numerous image rights, advertising compliance and prize promotions matters.
Representing numerous clients before the UK’s advertising regulator the ASA and in negotiations with Clearcast, including on comparative claims (as complainant and respondent), online targeting of age-restricted ads, sustainability/ ESG claims, HFSS food claims, and hi-tech product performance claims.
Preparing influencer agreements for various major international brands.
Advising a major global food brand on engaging with the UK government on its proposed changes to the law on advertising HFSS foods.
Advising a major clothing brand on a range of issues relating to electronic marketing, and handling of personal data in a marketing context.

Awards

Education

St Peters College, Oxford University, BA (Hons): English Law with French Law 2:1, 1998

College of Law, London, LPC, 2000

University Nottingham Trent, Diploma in Commercial IP, 2006

Publications

John authored the data protection chapter of the book Ad Law, published by the Institute of Practitioners in Advertising.
John is editor of the highly successful Prize Promotions Around the World guide, which covers 35 jurisdictions; and the AKD Partners IP Rights in Data publication.
John is also a UK contributor to AKD Partners s Influencer Marketing Guide, and its Trade Mark Laws of the World Guide.