Jessie Buchan is a highly skilled
intellectual property and regulatory
practitioner. She has a vast experience in
contentious and non-contentious soft IP
matters, regulatory and
marketing/advertising advice. Jessie
handles the full scope of issues relating
to the protection, enforcement and
exploitation of IP for clients with a
particular emphasis in the consumer goods,
food & retail, and technology sectors.
She advises market leading and
world-renowned brands on all aspects of
brand protection, including trade mark
prosecution, oppositions, licensing and
commercial arrangements, parallel
importation, anti-counterfeiting,
copyright, passing off, consumer law,
business names and domain names. Her focus
on advertising and marketing extends to
advising on the conduct on digital direct
marketing, social media influencers,
comparative advertising claims, and
compliance with applicable industry codes
and the Australian Consumer Law. She works
closely with clients on food &
consumer product import and export
requirements, and has experience working
with industry bodies and regulators on
such matters. She also frequently advises
on the rules and laws for conducting trade
promotions in Australia, as well as
coordinating the conduct of such
competitions across the globe. She has led
and acted for a number of clients in
Australian Federal Court litigation
concerning trade mark & copyright
infringement, passing off and breach of
the Australian Consumer Law.
Jessie is recognised as a Next
Generation Partner in The Legal 500
Australia 2025 for Intellectual
Property, and is acknowledged for her
responsiveness, ability to provide
commercial and pragmatic advice, and
dedication to going above and beyond to
ensure clients’ needs are
understood - often under tight
deadlines. Her expertise is further
reflected in her individual rankings in
the WTR 1000 Australia 2025, where she
is listed as Silver for Prosecution and
Strategy, and Recommended for
Transactions.
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