Horace Lam has over 26 years’ experience of helping multinational and Chinese companies with all types of IP issues in China and overseas. He regularly assists Fortune 500 companies in developing and executing IP strategies tailored to their Asian businesses.

He leads a strong team of dedicated IP lawyers with full Greater China coverage across Beijing, Shanghai and Hong Kong, and throughout Asia.

Horace has broad experience advising on complex IP matters, including pan-Asia brand protection strategies, global trademark portfolio management, cross-border IP litigation, infringement and enforcement, multi-jurisdictional technology, knowhow transfer and licensing matters, and complex IP structuring and transactions.

He has managed numerous IP disputes in China and other parts of Asia, including licensing, trademark, copyright, patent, confidential information, trade secrets and design rights matters. He also advises clients on IP issues relating to R&D collaborations, and inventor ownership and remuneration issues.

Horace's IP experience extends across a range of industries, including consumer products, luxury goods, hospitality, aerospace, automobiles, tobacco, spirits and beverages, oil and gas, high-technology, computer and software products, and telecommunications.

In recent years, he has advised an American multinational technology company on a full range of brand and trademark matters for several of its high-value business units and brands on a global basis, with a specific focus on Greater China and Asia. This has included advising on strategy and trademark filings, oppositions, cancellations and enforcement.

Horace has also recently advised a leading UK pharmaceutical company on the management and protection of its consumer healthcare and vaccine brands in China. He assisted the company in taking numerous actions to protect and enforce some of its highest-value brands, and in winning a series of civil litigations against one of the most serious single infringers before the highest court in China, the Supreme People's Court.

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